Chinese smartphone manufacturers are increasingly a major player in the Indian market. They have not yet reached the list of top 5 brands, but began to teeth. Nearly 15 brands such as Lenovo, Vivo, Xiaomi, Leeco, OnePlus, Oppo, Huawei, etc. They accepted the fact that India is the second largest smartphone market in the world. There are a variety of reasons for this influx:
Saturated China: China has reached a saturation point or smartphone sales are barely move; price drop. It could be due to economic hiccups in their country, but the fact is that for the first time smartphone buyers were reduced. 'Quick to seize an opportunity "tactics, powered largest IT companies in the world to look beyond their national borders.
Efficient logistics: the United States, sales of mobile half occurs with the support of the stores. This means that maintaining a strong relationship with the carrier and incur significant expenses to be certified by the carrier. It is much easier in India, retailers and independent distributors play an important role in the sale of handhelds. Now, Chinese brands are cleverly and effective management of online media. Creation of advertising and the necessary recognition around the brand, logistics being handled by the e-commerce company in exchange for exclusivity and terminate offline distribution system to keep the cost under control. In addition, online shopping has seen a significant jump in online sales of smartphones since 2015.
Networking similarities: Eureka Moment! Chinese phones support networks of India; using the 2300MHz and 1800MHz band for the 4G network band. Therefore permitting the use of ready application 4G devices. These brands command a large part of the smartphone market in India. As for 3G, China uses the TD-SCDMA technology and India uses the WCDMA technology. With a little tweaking of China Unicom, has deployed the same technology in both places.
obviously yours: the acquisition of patents is relatively easier in India than the United States or the United Kingdom. To date, only ZTE and Huawei created an impact outside their own country. As a telecom equipment supplier has helped make. They could accumulate a large number of patents to defend itself in the international market. The huge expenditure involved in the creation and maintenance of patents is the main reason for the arrest of other Chinese manufacturers of expansion in Europe and the US markets. Even in India, Chinese companies have been on the wrong side of the legal system, but it is simpler.
Make in India: Modi Government brand campaign in India has climbed even more Chinese brands of prospects entering India. The government has removed all barriers and bushes surrounding foreign direct investment and the state government to provide more incentives, manufacturers can improve the economy of India. Some of these brands from China have already started operations in India.
· Xiaomi has already started joining devices in India
· OnePlus is already on sale a large percentage of their devices in India.
· Lenovo is also in talks with a company based in Singapore to start assembling operation Chennai.
· Manufacturing in India is also on the Meizu cards; a smartphone maker based in Guangdong.
· Other leaders in the Chinese market as Oppo, Vivo and Coolpad are committed from either manufacturing or assembly groups in India.
Space for Growth: A very small portion of the Indian population owns a smartphone, compared to a larger global population. There are actually plenty of room for expansion in India. With hundreds of millions of potential new customers, the volume of users who want to upgrade from a basic phone with a single premium; India has become the second largest smartphone market after China.
Secondly, sales shave the world and India is the zoom to double-digit growth. Thus, technology companies are rushing to take advantage of this period of growth and transition. Lenovo has already captured an enviable part Xiaomi market, but China is the most recognized brand in India. Similarly, other companies set ambitious targets for themselves.
China smart phone has received a warm welcome in India, offering a phone high performance cost effective solution. If it is cheap marketing strategies adopted by India or cheap labor in labor in China; Whatever the reasons, Chinese brands have become the favorite of Indian and multinational brands.
All major Chinese brands smartphones cumulatively have a large market share in India. In short Chinese brands, they entered India for good and are here to stay.
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Saturated China: China has reached a saturation point or smartphone sales are barely move; price drop. It could be due to economic hiccups in their country, but the fact is that for the first time smartphone buyers were reduced. 'Quick to seize an opportunity "tactics, powered largest IT companies in the world to look beyond their national borders.
Efficient logistics: the United States, sales of mobile half occurs with the support of the stores. This means that maintaining a strong relationship with the carrier and incur significant expenses to be certified by the carrier. It is much easier in India, retailers and independent distributors play an important role in the sale of handhelds. Now, Chinese brands are cleverly and effective management of online media. Creation of advertising and the necessary recognition around the brand, logistics being handled by the e-commerce company in exchange for exclusivity and terminate offline distribution system to keep the cost under control. In addition, online shopping has seen a significant jump in online sales of smartphones since 2015.
Networking similarities: Eureka Moment! Chinese phones support networks of India; using the 2300MHz and 1800MHz band for the 4G network band. Therefore permitting the use of ready application 4G devices. These brands command a large part of the smartphone market in India. As for 3G, China uses the TD-SCDMA technology and India uses the WCDMA technology. With a little tweaking of China Unicom, has deployed the same technology in both places.
obviously yours: the acquisition of patents is relatively easier in India than the United States or the United Kingdom. To date, only ZTE and Huawei created an impact outside their own country. As a telecom equipment supplier has helped make. They could accumulate a large number of patents to defend itself in the international market. The huge expenditure involved in the creation and maintenance of patents is the main reason for the arrest of other Chinese manufacturers of expansion in Europe and the US markets. Even in India, Chinese companies have been on the wrong side of the legal system, but it is simpler.
Make in India: Modi Government brand campaign in India has climbed even more Chinese brands of prospects entering India. The government has removed all barriers and bushes surrounding foreign direct investment and the state government to provide more incentives, manufacturers can improve the economy of India. Some of these brands from China have already started operations in India.
· Xiaomi has already started joining devices in India
· OnePlus is already on sale a large percentage of their devices in India.
· Lenovo is also in talks with a company based in Singapore to start assembling operation Chennai.
· Manufacturing in India is also on the Meizu cards; a smartphone maker based in Guangdong.
· Other leaders in the Chinese market as Oppo, Vivo and Coolpad are committed from either manufacturing or assembly groups in India.
Space for Growth: A very small portion of the Indian population owns a smartphone, compared to a larger global population. There are actually plenty of room for expansion in India. With hundreds of millions of potential new customers, the volume of users who want to upgrade from a basic phone with a single premium; India has become the second largest smartphone market after China.
Secondly, sales shave the world and India is the zoom to double-digit growth. Thus, technology companies are rushing to take advantage of this period of growth and transition. Lenovo has already captured an enviable part Xiaomi market, but China is the most recognized brand in India. Similarly, other companies set ambitious targets for themselves.
China smart phone has received a warm welcome in India, offering a phone high performance cost effective solution. If it is cheap marketing strategies adopted by India or cheap labor in labor in China; Whatever the reasons, Chinese brands have become the favorite of Indian and multinational brands.
All major Chinese brands smartphones cumulatively have a large market share in India. In short Chinese brands, they entered India for good and are here to stay.
http://www.annonces.immo-reve.com/
https://www.facebook.com/immo.reve.tn
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