With the increasing penetration of e-commerce in India, a speech at
the national level has been prevalent in recent years, which is: what is
the future of retail stores in India?
Over the past two years, India has seen a boom in Internet technology driven and also had new ways to do business with the help of these technologies. At that time, we also realized many new market conditions online, e-commerce-as portals, online shopping, etc. With number of online markets, online stores and the growth of e-commerce trade growing, this discussion is naturally bound to occur because these platforms are perceived to pose serious threats for retailers bricks and mortar.
But is that really the case? They are the physical retailers to death in India? Is it really that much of a serious matter for concern?
Based on the knowledge revealed by organizations such as KPMG and more frequent after reviewing business trends and behaviors of buyers in India, we say No
The future of retail stores is still safe here, but only for the timely adoption and dimming technology, which gives a great experience in the store buyers.
Digging further, this is the fact that, worldwide, the slope of the buyer to purchase online and mobile is largely due to these platforms offer great convenience, speed and ease use, while obsolete brick mortar and does not give the same. This applies to India. In addition, the Indian industry has also seen major disruptions of electronic commerce because all technological interventions and heavy discounts on purchases over the Internet or mobile. These brick and mortar factors severely affected and a threat to offline businesses.
However, to solve the problem of inappropriate huge discounts online retailer Association of India (RAI) has approached the government of India many times, and as a result of the policy to regulate trade in the e-commerce is now led. However, this is not the only tool to support offline retailers established in such a lessening of competition in the throat, they really need to be at war footing to meet these challenges, and that is only possible in taking the technology.
Now we must also analyze other factors such advantage or disadvantage for retail online and offline. If the online platform has an advantage in the form of "ease of purchase" brick and mortar has an even more special more- face having to face interaction with customers and partners, which is rare for other channels. But even being in this advantageous position, a brick and mortar has to suffer due to a lack in terms of convenience for the consumer. Last Old detail involves growing only an attractive, well-run store fixtures and accessories. In the new retail era, it is very essential for a retailer to take care of the convenience of customers and provide the best shopping experience. Moreover, it is not only the physical stores are facing problems, but online players also suffer from several implications. In this country of 1.25 million people, only 330 million people have Internet access, most of the population are still deprived of basic services, and people are more connected to local physical stores for your household needs. So, looking at all these aspects, although the number of online stores is growing, but after a certain point, the online platform has limitations, but no physical stores.
India is one of the largest markets in the world; here the consumption of goods and services is growing, per capita income is gradually increasing, and urbanization occurs rapidly, therefore, has a great opportunity for a retail success. Therefore, in order to make the sale more comfortable detail, numerous studies have been conducted in recent years, the data show that Indian consumers are increasingly aware of the ease and comfort while shopping. Therefore, it is a great time for retailers to adopt the state of the art technology. They can also enable integration between retail online and offline using technology to provide a seamless experience for customers and stores. If a customer really feel ease to click on a brick and mortar, this experience gives a kind of satisfaction and finally also gets converted.
In addition, the importance of physical stores is so widespread that many successful online retailers have realized its importance and are increasingly online, thus playing a consumer base that was still untapped by them. In India, there are many of these players who earn on all channels, which are constantly updating their operation and expansion of your work day, for example Lenskart, Zivame, Pepperfry, Raymond, etc are the big new names detail of age. Therefore, the concept of retail Omni-channel, which is successful in many countries, it is also possible in India.
In short, the future of retail is not condemned in India, but it is even brighter, with constant innovation and up gradation.
To meet the challanges of the new age retail in a store, each person is working, if the designers, manufacturers, and even civil engineers fitout. My retail company has rich experience of over a decade and has a state of the art installation, which can give a new full end of the age to end solution. Therefore, if you are looking for a partner to arrange the competitive business accessories or other media, please let us know "any brand requires a shop" retail offers.
Over the past two years, India has seen a boom in Internet technology driven and also had new ways to do business with the help of these technologies. At that time, we also realized many new market conditions online, e-commerce-as portals, online shopping, etc. With number of online markets, online stores and the growth of e-commerce trade growing, this discussion is naturally bound to occur because these platforms are perceived to pose serious threats for retailers bricks and mortar.
But is that really the case? They are the physical retailers to death in India? Is it really that much of a serious matter for concern?
Based on the knowledge revealed by organizations such as KPMG and more frequent after reviewing business trends and behaviors of buyers in India, we say No
The future of retail stores is still safe here, but only for the timely adoption and dimming technology, which gives a great experience in the store buyers.
Digging further, this is the fact that, worldwide, the slope of the buyer to purchase online and mobile is largely due to these platforms offer great convenience, speed and ease use, while obsolete brick mortar and does not give the same. This applies to India. In addition, the Indian industry has also seen major disruptions of electronic commerce because all technological interventions and heavy discounts on purchases over the Internet or mobile. These brick and mortar factors severely affected and a threat to offline businesses.
However, to solve the problem of inappropriate huge discounts online retailer Association of India (RAI) has approached the government of India many times, and as a result of the policy to regulate trade in the e-commerce is now led. However, this is not the only tool to support offline retailers established in such a lessening of competition in the throat, they really need to be at war footing to meet these challenges, and that is only possible in taking the technology.
Now we must also analyze other factors such advantage or disadvantage for retail online and offline. If the online platform has an advantage in the form of "ease of purchase" brick and mortar has an even more special more- face having to face interaction with customers and partners, which is rare for other channels. But even being in this advantageous position, a brick and mortar has to suffer due to a lack in terms of convenience for the consumer. Last Old detail involves growing only an attractive, well-run store fixtures and accessories. In the new retail era, it is very essential for a retailer to take care of the convenience of customers and provide the best shopping experience. Moreover, it is not only the physical stores are facing problems, but online players also suffer from several implications. In this country of 1.25 million people, only 330 million people have Internet access, most of the population are still deprived of basic services, and people are more connected to local physical stores for your household needs. So, looking at all these aspects, although the number of online stores is growing, but after a certain point, the online platform has limitations, but no physical stores.
India is one of the largest markets in the world; here the consumption of goods and services is growing, per capita income is gradually increasing, and urbanization occurs rapidly, therefore, has a great opportunity for a retail success. Therefore, in order to make the sale more comfortable detail, numerous studies have been conducted in recent years, the data show that Indian consumers are increasingly aware of the ease and comfort while shopping. Therefore, it is a great time for retailers to adopt the state of the art technology. They can also enable integration between retail online and offline using technology to provide a seamless experience for customers and stores. If a customer really feel ease to click on a brick and mortar, this experience gives a kind of satisfaction and finally also gets converted.
In addition, the importance of physical stores is so widespread that many successful online retailers have realized its importance and are increasingly online, thus playing a consumer base that was still untapped by them. In India, there are many of these players who earn on all channels, which are constantly updating their operation and expansion of your work day, for example Lenskart, Zivame, Pepperfry, Raymond, etc are the big new names detail of age. Therefore, the concept of retail Omni-channel, which is successful in many countries, it is also possible in India.
In short, the future of retail is not condemned in India, but it is even brighter, with constant innovation and up gradation.
To meet the challanges of the new age retail in a store, each person is working, if the designers, manufacturers, and even civil engineers fitout. My retail company has rich experience of over a decade and has a state of the art installation, which can give a new full end of the age to end solution. Therefore, if you are looking for a partner to arrange the competitive business accessories or other media, please let us know "any brand requires a shop" retail offers.
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