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Affichage des articles dont le libellé est News. Afficher tous les articles
Affichage des articles dont le libellé est News. Afficher tous les articles

Are We Getting False Survival Warnings From Fake News?

You may have heard about these strikes that never happen. Or the fact that some islands in the world can only exist for a decade before being overwhelmed by global warming, but they still exist half a century later. While global warming can be a threat, do we receive false survival warnings to prepare us when there is still time?
All important issues concerning individual nations such as the 2016 presidential elections in the United States and the Brexit vote in the UK or issues of concern to all, such as the issue of global warming and climate change, are threatened by false news can lead to catastrophic results. While the subject of false news gained a wider audience after the US elections in 2016, false news still has a disturbing impact on us.
False news is not a recent phenomenon and has lasted for a long time, but its impact has spread to the spread of the Internet and social networks. The phenomenon of false news has been aided by the rapid expansion of digital media and its ability to convey any message around the world while lightening speed. This leads to a situation where such false news can not be verified, verified or disputed before it is available worldwide.
Scientists are fighting for false news. Scientists studying climate change are tackling this false-new phenomenon, which sows the seeds of confusion in the minds of the general public whose support is needed to implement changes to save the environment , as well as decision-makers who have the responsibility to make decisions that, although painful, are needed to prevent further environmental damage.
In such a scenario it is necessary that scientists intensify their efforts to disseminate the correct and factual data so that people become more literate in science and can appreciate the facts as they are and not be influenced by campaigns disinformation and deliberately false false news Global organizations such as the United Nations believe that the 2030 sustainable development goals can only be achieved if the scientific literature and discoveries reach a wider audience.
Disinformation campaigns and deliberately false news and controversies have led to a situation where surveys in the United States and the United Kingdom show that although a large majority of scientists agree that the phenomenon of climate change in the modern era is fueled largely by human activities, the general population is not aware of such unanimity on the issue, although many believe that there remains an unresolved problem. Such a denial of climate change and its causes are the direct result of the failure of the scientific community to effectively defy false news on the issue.
A change of habit is necessary. In their quest for a wider dissemination of correct and factual data, scientists must change their incarnated habit of sharing information among the scientific community as a primary objective and should rather develop the habit of sharing their information not only with the community scientific, public as well.
In their quest to disseminate scientific information, scientists must use the latest technological tools to develop effective two-way communication with the general public. The new interdisciplinary area of ​​translational ecology can help scientists change environmental research in public policy.
Transforming the current scenario into one where society understands and appreciates its point of view and is able to know and understand the facts about climate change is essential for environmental issues to receive widespread support in the world. One of the ways we can support the growth of the scientific temperament is to know what the false news is and to try to keep it from spreading.
What are the false news? Since antiquity, the leaders have given themselves to the inclination and planting of news to serve their interests. But giving an idea of ​​a new one to satisfy your beliefs or your ideology can not be called false news. The false news can be described as a completely fabricated story without any basis that was launched by interests created to serve its own purpose.

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Get Noticed by the Media by Newsjacking Your Book

The first time I heard the term Newsjacking I was a little behind. Newsjacking? What the hell is that? He was raised pictures of crime.
But some research, I realized that Newsjacking is a powerful way to get noticed by the media and potential customers.
According to the official website Newsjacking which is the art and science of the injection of ideas in a newsflash and generating tons of media coverage and social media engagement.
It's a mouthful to say essentially "Newsjacking is a way to use the media trends to improve traffic at various locations, including their social media channels and your blog."
Find trends
So how do you find stories trends? In fact, it is as close as Twitter, Google, and virtually all search engines.
According to David Meerman Scott, who wrote the book on Newsjacking, "When the news journalists and market analysts are looking for experts to comment on the story. Newsjacking that attracts media attention."
As a story unfolds in real time, people who might be potential customers are interested in what is happening right now.
With all forms of social media, including blogs, podcasts, programs, videos and social networks like Twitter, Facebook, Instagram and many others, it is a strategy that can be an absolute change element for your business.
Specific Search Trends
There are several ways you can find what fashion trend to the minute.
A simple Google search with the keywords "Trending News" opens a lot of places you can get ideas on how to position your message.
Every major media stays on top of trends. You can also go to Twitter and discover what is a trend for Twitter users.
For example, say you are a company that offers insurance protection against storms. At the time of writing this post me, there was a trending topic on a storm off the US coast.
What about those who deal with ethics in fundraising. The situation with Donald Trump about his fundraising practices, it could get a lot of mileage Newsjacking the subject.
Then there is the question of the national day trend of the groom. If you're a relationship coach, the best thing Newsjack this epic day.
If you have a presentation of the upcoming book, be aware of holiday or celebration that might be able to place a story around. Approaching its release, check out the hottest trends.
At launch, keep an eye on any patterns that allow the book has a connection with. This is Newsjacking at its best.

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