The first time I heard the term Newsjacking I was a little behind. Newsjacking? What the hell is that? He was raised pictures of crime.
But some research, I realized that Newsjacking is a powerful way to get noticed by the media and potential customers.
According to the official website Newsjacking which is the art and science of the injection of ideas in a newsflash and generating tons of media coverage and social media engagement.
It's a mouthful to say essentially "Newsjacking is a way to use the media trends to improve traffic at various locations, including their social media channels and your blog."
Find trends
So how do you find stories trends? In fact, it is as close as Twitter, Google, and virtually all search engines.
According to David Meerman Scott, who wrote the book on Newsjacking, "When the news journalists and market analysts are looking for experts to comment on the story. Newsjacking that attracts media attention."
As a story unfolds in real time, people who might be potential customers are interested in what is happening right now.
With all forms of social media, including blogs, podcasts, programs, videos and social networks like Twitter, Facebook, Instagram and many others, it is a strategy that can be an absolute change element for your business.
Specific Search Trends
There are several ways you can find what fashion trend to the minute.
A simple Google search with the keywords "Trending News" opens a lot of places you can get ideas on how to position your message.
Every major media stays on top of trends. You can also go to Twitter and discover what is a trend for Twitter users.
For example, say you are a company that offers insurance protection against storms. At the time of writing this post me, there was a trending topic on a storm off the US coast.
What about those who deal with ethics in fundraising. The situation with Donald Trump about his fundraising practices, it could get a lot of mileage Newsjacking the subject.
Then there is the question of the national day trend of the groom. If you're a relationship coach, the best thing Newsjack this epic day.
If you have a presentation of the upcoming book, be aware of holiday or celebration that might be able to place a story around. Approaching its release, check out the hottest trends.
At launch, keep an eye on any patterns that allow the book has a connection with. This is Newsjacking at its best.
But some research, I realized that Newsjacking is a powerful way to get noticed by the media and potential customers.
According to the official website Newsjacking which is the art and science of the injection of ideas in a newsflash and generating tons of media coverage and social media engagement.
It's a mouthful to say essentially "Newsjacking is a way to use the media trends to improve traffic at various locations, including their social media channels and your blog."
Find trends
So how do you find stories trends? In fact, it is as close as Twitter, Google, and virtually all search engines.
According to David Meerman Scott, who wrote the book on Newsjacking, "When the news journalists and market analysts are looking for experts to comment on the story. Newsjacking that attracts media attention."
As a story unfolds in real time, people who might be potential customers are interested in what is happening right now.
With all forms of social media, including blogs, podcasts, programs, videos and social networks like Twitter, Facebook, Instagram and many others, it is a strategy that can be an absolute change element for your business.
Specific Search Trends
There are several ways you can find what fashion trend to the minute.
A simple Google search with the keywords "Trending News" opens a lot of places you can get ideas on how to position your message.
Every major media stays on top of trends. You can also go to Twitter and discover what is a trend for Twitter users.
For example, say you are a company that offers insurance protection against storms. At the time of writing this post me, there was a trending topic on a storm off the US coast.
What about those who deal with ethics in fundraising. The situation with Donald Trump about his fundraising practices, it could get a lot of mileage Newsjacking the subject.
Then there is the question of the national day trend of the groom. If you're a relationship coach, the best thing Newsjack this epic day.
If you have a presentation of the upcoming book, be aware of holiday or celebration that might be able to place a story around. Approaching its release, check out the hottest trends.
At launch, keep an eye on any patterns that allow the book has a connection with. This is Newsjacking at its best.
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