"If money can not buy happiness, why sometimes it feels so good to buy things? Kristin Bianco question in his column on personal finance Fox News Network. Well, there is an answer to Kristin's question if you look in the right place. This place is consumer psychology. Professor
Kit Yarrow, Professor of Psychology and Marketing at Golden Gate
University in San Francisco, writes in Psychology Today, appoints the
good feeling you encounter when buying things Kristin "detail therapy". She says a recent study has shown that more than half of Americans admit to engaging in "retail therapy".
Therefore, when your customers feel bad, they will shop to feel better ...
Find the joy of shopping
According to the emotional vision of consumer decision-making, each of us is likely to lead to deep feelings or emotions, such as joy, fear, love, hope, sexuality, fantasy and Even some "magical" with some purchases. In addition, scientists have found that shopping makes some people feel good. It has been reported that when a person stores, the brain releases the chemical dopamine. Dopamine is linked to a feeling of satisfaction and pleasure and is released when confronted with new and exciting experiences. So, what do your clients pay when they want to have "retail therapy"?
Recent survey results indicate that participation in retail therapy is often driven by factors such as boredom and seasonal changes. 66% of adults and 75% of teenagers say that buying is a great cure for boredom, while 45% of adults found that seasonal changes are the biggest source of motivation for shopping.
If your customers really want to feel happy, they will go on a "shopping spree". WiseGeek describes a shopping spree as a "playful" and "devil can take care" attitude in a single business trip where a lot of money is spent. A shopping joke is the action you take to begin your "shopping". But what do the customers of shopping joy say?
Customer reviews on the joy of shopping
Here are some comments and comments about the customer experience shopping joy.
"I think the clothes I buy make me happier, storage containers, press cushions, perhaps a bottle of nail polish, and even some for a day, does not make real happiness and lasting. A bit of a happy high: "I love this new dress! What am I cute and clever? "But the excitement disappears and you want to buy something else ..." Ashley writes in her blog "Our little house". Ashley's comment supports the results of the Ebates survey.
Customers sometimes feel guilty after a shopping spree. Here are some of the comments on Ashley's blog:
Ashile says, "It is so true that when you think about buying something new we make you happier, but really, it is just a moment of happiness. "
Marta said: "We lost money and resources innecesarias.¿Sabes and shopping time how do I do now, I wonder? "I really need? "Would tomorrow again to buy it?" "Probably I will never find a wonderful fabric in the world?" Sometimes? "So, in general I realize that I will not buy anything, and I feel liberated. "
Clients feel positive and negative emotions at the same time before, during and after shopping. But what does the customer feel when visiting your store?
Creating an atmosphere conducive to happy shopping
Previous studies have shown that consumers are influenced by their trading environment, which in turn affect the emotional states of consumers and purchases. The negative emotions experienced by consumers before the buying process quickly forgotten when consumers are immersed in the procurement process and begin to visit the stores and examine the merchandise.
It is unlikely that a random purchase where a therapeutic value for people feel bad. Their shopping experience should reward them. Emotional customers who are looking for "retail therapy" should visit their store to reward you. There are obvious things that a retailer must do to create lasting experiences for their customers to buy.
Keep a wide range and a variety of products;
Keep products that are in "season";
Make sure there are always items in the promotion;
Therefore, when your customers feel bad, they will shop to feel better ...
Find the joy of shopping
According to the emotional vision of consumer decision-making, each of us is likely to lead to deep feelings or emotions, such as joy, fear, love, hope, sexuality, fantasy and Even some "magical" with some purchases. In addition, scientists have found that shopping makes some people feel good. It has been reported that when a person stores, the brain releases the chemical dopamine. Dopamine is linked to a feeling of satisfaction and pleasure and is released when confronted with new and exciting experiences. So, what do your clients pay when they want to have "retail therapy"?
Recent survey results indicate that participation in retail therapy is often driven by factors such as boredom and seasonal changes. 66% of adults and 75% of teenagers say that buying is a great cure for boredom, while 45% of adults found that seasonal changes are the biggest source of motivation for shopping.
If your customers really want to feel happy, they will go on a "shopping spree". WiseGeek describes a shopping spree as a "playful" and "devil can take care" attitude in a single business trip where a lot of money is spent. A shopping joke is the action you take to begin your "shopping". But what do the customers of shopping joy say?
Customer reviews on the joy of shopping
Here are some comments and comments about the customer experience shopping joy.
"I think the clothes I buy make me happier, storage containers, press cushions, perhaps a bottle of nail polish, and even some for a day, does not make real happiness and lasting. A bit of a happy high: "I love this new dress! What am I cute and clever? "But the excitement disappears and you want to buy something else ..." Ashley writes in her blog "Our little house". Ashley's comment supports the results of the Ebates survey.
Customers sometimes feel guilty after a shopping spree. Here are some of the comments on Ashley's blog:
Ashile says, "It is so true that when you think about buying something new we make you happier, but really, it is just a moment of happiness. "
Marta said: "We lost money and resources innecesarias.¿Sabes and shopping time how do I do now, I wonder? "I really need? "Would tomorrow again to buy it?" "Probably I will never find a wonderful fabric in the world?" Sometimes? "So, in general I realize that I will not buy anything, and I feel liberated. "
Clients feel positive and negative emotions at the same time before, during and after shopping. But what does the customer feel when visiting your store?
Creating an atmosphere conducive to happy shopping
Previous studies have shown that consumers are influenced by their trading environment, which in turn affect the emotional states of consumers and purchases. The negative emotions experienced by consumers before the buying process quickly forgotten when consumers are immersed in the procurement process and begin to visit the stores and examine the merchandise.
It is unlikely that a random purchase where a therapeutic value for people feel bad. Their shopping experience should reward them. Emotional customers who are looking for "retail therapy" should visit their store to reward you. There are obvious things that a retailer must do to create lasting experiences for their customers to buy.
Keep a wide range and a variety of products;
Keep products that are in "season";
Make sure there are always items in the promotion;
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