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The Importance of Using Visual Concepts in The Production of Video Games

Responsibilities of an art studio and its impact on the production of a game.
Throughout the structure of a game development study, building an effective team and effective planning is essential to any project.
Pre-production is a crucial time when game design decisions reflect the basics.
A fundamental part of this planning is the choice of the graphic features of the project where the function of a video game studio goes beyond the design of an effective mechanics and opens space for the creation of an identity visual that must reflect the objectives of the project at first sight.
Independently of the launching platform of the project, the visual identity represents the entry of the player to the world which is presented to him, it is by this element that the player identifies with the atmosphere, becomes familiar with the scenario and the 'intrigue and is the main immersion tool that the game can offer.
All this process of visual creation is in the hands of the studio of art and its professionals dedicated to artistic visual creation, responsible for the art of video games. The main function of the designer is the creation of mediated mediation in the game, as in any work that uses design concepts, the art study function is to convey the information visually and interactively to the player.
Development of new rendering technologies
Over the years, technology around the game world has grown ever faster, with new possibilities for a more convincing and interactive visual simulation. The development of new engines, new production tools and the application of artistic concepts in productions, bring the industry closer to the game of giants such as the film industry, for example in terms of investment, profits and notoriety media.
The responsibility of an art studio in defining the visual identity of the project is immense, the definition of color palettes, styles and compositions in design concepts directly influences the player's experience.
It is the visual communication that tells the player if an element of the scenario can be explosive, or if a character is allied, neutral or wicked, plus a lot of self-explanatory information that saves time leaves the experience more fluid.
Independent video game studio
By acting against large producers, small independent studies on game development, take the visual appeal in the background and focus on the gameplay and the constant experience of player satisfaction.
Using retro styles, taking advantage of the already established mechanics, category games like 2d beats and side scrolling games are becoming more frequent, especially on mobile platforms, Android - even became the main way to produce and publish games independently.
In the early days of the gaming industry, games were created exclusively by programmers who did not understand absolutely any design or visual arts, which left these games with a raw look and with little or no environmental interaction with the player .
Today, even these new retro-style games bring visual elements that put the player in the game and ensure a more complete and immersive experience.

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